According to statics coupons, discounts and deals are one of the best e-commerce traffic and Revenue generation way. Many online merchants will have confusions to take decisions whether to offer discounts, when to offer discounts and how much should the discounts be worth. In this post, we have discussed some pros and cons of offering deals for your Online store, look into the ways you can use discounts to drive conversions but the most important fact is how effectively using them. Weekly and Monthly sales One of most effective ways to drive traffic, sales and meet revenue forecast is to offer weekly or monthly discounts. This will lead to bring more traffic to your Online store and increase revenue. Seasonal Offers Many Online retailers provide attractive discounts & offers during the occasion times. Although use financial year offers, monthly offers to stretch your revenues. This will make customers visit again to your online store, hoping for attractive discounts. Email or Newsletter Subscription Offers As online retailers know the importance of reliable users and their conversion as customers, so it is significant for them to provide right offers to target audience. Regularly retailers should keep providing offers and deals by sending newsletters to customers. Sending newsletter emails will lead to increase the chances of a conversion. First-Time and Referral Offers The strength of referral marketing can be utilized for both online and offline promotions. For better ROI the referral program can be more aggressive than cold calling or direct leads. Once you get a new customer through referral, make the user as customer by providing referral offers and deals. Increasing traffic is not the only factor beyond online store success, the real success is to keep those customers to visit again and again. We provide the best product software that helps in monitoring your online store in effective manner. Visit www.istore-ecommerce.com to check the Custom products that suits your online store for any query contact us .